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Adobe

Adobe EMEA Studio

The Problem​

EMEA studio needed help re-purposing industry reports into articles.

Personalization at scale

My Role​

In this project I distilled market research reports into 1500-word blog posts.

  • 30% Research

  • 30% Writing

  • 40% Editing

    Personalization maturity

Retail Personalization​

With the popularity of online shopping and abundant customer data, retailers try to enhance shopping experiences through personalized recommendations and tailored marketing strategies.

Our goal was to explore the impact of retail personalization in Europe, identify insights, and share them through articles. Understanding regional challenges and opportunities help European retailers implement and improve customer understanding.

Data: The most important inventory​

TransactionsBrowser DataDemographics
Customer Seg 1PatternsAge
Customer Seg 2InsightsIncome
Customer Seg 3PersonalizationLocation

Data played a crucial role in our articles. We utilized various data sources, including customer transaction records, browsing patterns, and demographics.

Strategy Graphic

"Data is the lifeblood of personalization" - Michael Klein, Global Director, Industry Strategy and Marketing, Adobe

Results​

The articles produced served as guidance for implementing personalization techniques for reatailers. For adobe it helped drive traffic through there EMEA blog resulting in enhanced customer engagement, increased sales, and improved brand loyalty.